Hi there. What up?
I’m Rose Surnow.
I love Pad See Ew, my dog, and canceling plans.
I also love copywriting and creating content. Huzzah!
I’ve been working advertising for over a decade, most recently at Apple TV.
In addition to entertainment, I’ve written ad campaigns for tech, lifestyle, pharma, wellness, and food & bev.
Please scroll down to peep a selection of my work.
Promo for Apple TV+
The Ask
Write, concept, & direct a promo video to create buzz for the Apple TV+ show “Dope Thief.”
The Payoff
Upon premiering, “Dope Thief” ranked in the top 3 most watched shows on Apple TV+
Netflix is a Joke Festival
The Ask
The creative agency Cold Open hired me to whip up a bunch of OOH copy for Netflix is a Joke Festival. As former stand up comic, it was a dream gig.
Martha Stewart & Courtney Cox
The Ask
Write and concept a funny brand video that cross-promotes Martha Stewart’s skincare brand and Courtney Cox’s home goods line.
The Payoff
The video went viral getting over 870k views on Instagram.
Microsoft Commercial
The Ask
Concept and write a commercial for Microsoft’s Surface laptop.
The Payoff
The video got 240k views on Youtube.
Tagline
“Built for this world so you can create the next.”
Companion Energy Commercial
The Ask
Companion Energy wanted a funny animated commercial to promote their pet perks. I had a great time coming up with the concept, script, and tagline for the campaign.
The Payoff
The spot currently has 900,000 views on Youtube.
Tagline
“Forget the tricks, treat your pets to Companion Energy.”
United Airlines Commercial
The Ask
Come up with a fun, exciting campaign concept to announce United Airlines new routes.
The Creative Solution
I pitched the idea of a fake reality TV competition show which the client loved.
The Payoff
The spot has 600k views on Youtube.
Web Series for Participant Media
The Ask
Concept, produce & host a web series asking people important questions.
The Payoff
This episode got 117k views and 462 comments on YouTube, furthering a really important conversation about mental health.
Video Podcast Trailer
The Ask
Wavelength Productions reached out asking me to write a trailer for a new video podcast for VOX. It’s called “And Mom” and it’s about pro female athletes balancing their careers with motherhood.
The Payoff
The series earned organic media buzz with features in Marie Claire, USA Today, and WGN TV.
Commercial for Nordstrom Rack
The Ask
Write a commercial script for Nordstrom Rack’s holiday campaign.
The Payoff
This commercial video racked up (pun intended) 50 million views on Youtube and the ad agency has brought me on for every Nordstrom Rack campaign since.
Web Series for Participant Media
The Ask
Concept, produce, & host a web series for Soul Pancake, the digital media wing of Participant Media.
The Payoff
The web series went viral and Soul Pancake ordered a second web series.
Promo for Apple TV+
The Ask
To create a social media video featuring Philly-based talent to promote the Apple TV+ thriller "Dope Thief."
The Payoff
Working with Gillie Da Kid, beloved Philly-based musician, influencer, and Eagle's hype-man, we were able to collab post and reach Gillie's millions of IG followers.
Independent Web Series
The Ask
Ha! No one asked me to do this. I just make this web series because it’s fun.
The Payoff
This episode got 20k views on Instagram and was shared by the head writer of 30 Rock (a huge honor for me!)
Commercial for BoomChickaPop
The Ask
Write, concept & creative direct a new spot for the “Sweet & Salty” campaign.
The Payoff
The commercial director loved my work and brought me on to write and creative direct her next spot.
Promo for Amazon Prime
The Ask
Create a holiday Youtube web series targeted to moms, to promote Amazon Prime's holiday movie "Oh What Fun."
The Payoff
Upon release, "Oh What Fun," shot up to Netflix's top ten movies of the week.