Hi there. What up?
Welcome to my website. Are we having fun yet?
(Party Down reference for my all my Adam Scott heads.)
I’m a senior copywriter with over seven years of experience writing campaigns and content.
While my writing spans every tone and genre, my background is in comedy.
But don’t get it twisted, I can also write the hell out of a heartfelt pharma ad.
I recently wrote a spot for an at-home colon cancer prevention test where you literally take a shit in a box and ship it to a lab to get tested. Get you a girl who can do both!
The below videos were all written, concepted, and creative-directed by me.
Promo for Apple TV+
The Ask
Writing, concepting, & directing promo videos to create buzz for the Apple TV+ show “Dope Thief.”
The Payoff
Upon premiering, “Dope Thief” was ranked in the top 3 most watched shows on Apple TV+.
Commercial for Nordstrom Rack
The Ask
Writing commercial scripts for Nordstrom Rack’s holiday campaign.
The Payoff
This commercial video racked up (pun intended) 50 million views on Youtube and the ad agency has brought me on for every Nordstrom Rack campaign since.
Commercial for BoomChickaPop
The Ask
Writing, concepting & creative directing a new spot for the “Sweet & Salty” campaign.
The Payoff
The commercial director was so happy with my work, she brought me on to write and creative direct her next spot.
Web Series for Participant Media
The Ask
Concept, produce, & host a web series for Soul Pancake, the digital media wing of Participant Media.
The Payoff
The web series went viral on social media and the company brought me back to make a second web series.
Promo for Apple TV+
The Ask
To create a social media video featuring Philly-based talent to promote the Apple TV+ thriller "Dope Thief."
The Payoff
Working with Gillie Da Kid, beloved Philly-based musician, influencer, and Eagle's hype-man, we were able to collab post this video and reach Gillie's millions of online followers.
Branded Content for Smartsheet
The Ask
Writing, concepting & creative directing a branded content for SmartSheet’s Youtube channel .
The Payoff
The client was so happy with the results that they commissioned three more videos.
Independent Web Series
The Ask
Ha! No one asked me to do this. I just make this web series because it’s fun.
The Payoff
This episode got 20k views on Instagram and was shared by the head writer of 30 Rock (a huge honor for me!)
Promo for Amazon Prime
The Ask
Create a holiday Youtube web series targeted to moms, to promote Amazon Prime's holiday movie "Oh What Fun."
The Payoff
Upon release, "Oh What Fun," shot up to Netflix's top ten movies of the week.
Web Series for Participant Media
The Ask
Concept, produce & host a web series asking people important questions.
The Payoff
This episode got 117k views and 462 comments on YouTube, furthering a really important conversation about mental health.