Alen Air

Working with the wonderful director Danielle Calodney, I wrote a treatment for this Alen Air campaign, which we won. We really focused our pitch on the importance and value of clean air, now more than ever. Danielle and I shared stories of our experiences living in California (me) and Texas (her) and how wildfires had gotten so bad that there were days it wasn’t even safe to go outside and breathe the air.

Connecting with this idea of clean air as a priority for health and safety, I wrote a treatment that balanced both seriousness and joy. The series of video spots were focused on a happy family with young kids and how Alen Air purifiers made their lives better and more joyful.